venerdì 20 gennaio 2012

Idee di marketing per piccoli musei

1. Have some free events.
2. Find a cheap place to print postcards, flyers, and posters.
3. Partner with a local newspaper or magazine to create a weekly or monthly column written by someone on your staff featuring exhibits, programs, and events at your museum.
4. START A BLOG! This isn’t just the wave of the future – many museums are already doing it! It is free to set one up, and you can write whatever you want, as often as you like. I use Blogger. It is very easy to learn, and has a huge amount of storage space. Blogs are great to get the word out about events, but also just to let people know what’s going on behind the scenes. You can talk about what staff members are working on, to educate the public about what goes on at your museum on a daily basis. A blog is also great if your museum does not yet have a website. Today, if you don’t have an internet presence, you don’t exist!
5. Take a close look at what makes your museum special and promote the heck out of it! What do you do that no one else does? What are your best artifacts? What talents does your staff have that you can really showcase?
6. Identify your audience. It is very important to know who comes to your museum, and who DOESN’T come.

(lib. ripreso da: Kim Kenney/

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